The edit · 16 words
We are committed to leveraging synergies to help you facilitate optimal stakeholder say what you mean.
I do not add. I take away. Most writing fails because nobody had the nerve to cut it back to the line that was true all along.
The edits
The same idea, before and after a red pen.
We endeavour to deliver value-driven solutions across the entire customer journey.
We make things people understand.
Our mission is to leverage best-in-class methodologies to drive meaningful engagement.
We help you get heard.
Going forward, we will operationalise a holistic, integrated communications framework.
We will write it so it works.
How I work
Three passes. Nothing clever, just nerve.
- 01
Strike
Cross out every word that is doing no work. Most sentences lose a third of themselves here and miss nothing. The reader never knew it was there.
- 02
Replace
Swap the jargon that is left for the plain word underneath it. Say the thing, not the thing about the thing. Short words, working hard.
- 03
Read aloud
If you stumble saying it, your reader will stumble reading it. Fix the stumble, then read it once more. Then it is done.
Proof
“Our homepage used to need a translator. Now it needs nothing.”
Reimagine your digital-first engagement architecture → Here is what we make, and who it is for.
“The board understood the strategy in a single read.”
Synergise our value levers to unlock latent opportunity → Three things will make us money.